I am reading groundswell by charlene li and josh bernoff. Linkedin is a place where people can show their professional strengths and network. Charlene li has added her own perspectives on the tenth anniversary of the publication of groundswell. How to tap into social media a summary of groundswell. Open leadership as well as coauthor of the criticallyacclaimed book, groundswell. Winning in a world transformed by social technologies li, charlene, bernoff, josh on.
The authors explain the groundswell and then lay out basic tools to understand it. Charlene li and josh bernoff, harvard business press, 2009. I have written or coauthored six books, including groundswell. Winning in a world transformed by social technologies book. Groundswell is a really great survey book about the importance of social media for business. Marketing in the groundswell by charlene li goodreads. Forrester reports a lot of the stats out there on social media, so they know the numbers and help big clients on these issues daily the credibility is there. Coauthors charlene li and josh bernoff, both analysts with forrester research, take pains to keep things simple, writing in a style thats one step above social media for dummies, presenting a stepbystep strategic approach to understanding and leveraging their groundswell premise which wisely focuses on people and objectives. She is also the coauthor of the critically acclaimed, bestselling book groundswell, which was named one of the best business books in 2008. Shes the author of five books, including the new york times bestseller, open leadership and is the coauthor of the critically acclaimed book, groundswell.
Groundswell is a book by forrester research executives charlene li and josh bernoff that focuses on how companies can take advantage of emerging social. Groundswell winning in a world transformed by social technologies. I told the audience of ceos that it was required reading for any clevel executive trying to understand social media. Groundswell ideas helping clients using the ideas in groundswell. Facebook, myspace, youtube, and linkedin to see how many people are active in this groundswell. Groundswell winning in a world transformed by social. In this updated and expanded edition of groundswell, featuring. See the complete profile on linkedin and discover charlenes. Follow charlene on twitter connect with charlene on linkedin. Groundswell is a how to guide for social media in business. A book by charlene li and josh bernoff, available april 2008 from harvard business press a new way of thinking about online social phenomena and trends a set of strategies for companies engaging with customers through social technologies a discipline that forrester can use with clients, and clients can use with customers, to gain business advantage. The lead author charlene li has long left forrester and heads the socially focused consulting group altimeter based in silicon valley. Charlene is the principal analyst and managing director of altimeter, a prophet company and the author of the new york times bestseller, open leadership. Kati ann wright groundswellwinning in a world transformed by social technologies by.
Ive been thinking of writing a summary of groundswell. On this anniversary, i wanted to reflect on what our. Why some businesses transform while others fail, and open leadership as well as coauthor of the criticallyacclaimed book, groundswell. This book is very cheap for the strategic thinking about social media you will gain after an initial reading. Now i know why this book is a businessweek bestseller and when i mentioned that i was going to read groundswell my community on twitter told me how much i would enjoy the book. Charlene li is a principal analyst at altimeter, a prophet company, and the author of the. Winning in a world transformed by social media by charlene li, josh bernoff hardcover may 5, 2008 my rating. Winning in a world transformed by social technologies is an excellent read for anyone wanting to dive into the world of social media, and i can see using it as a handbook for understanding and developing social media strategies. Read her post on linkedin or below 10 years ago, my coauthor josh bernoff and i released our first book, groundswell. Since groundswell was published in april of 2008, two.
Winning in a world transformed by social technologies first edition by li, charlene, bernoff, josh isbn. Groundswell by charlene li and josh bernoff published by harvard business press is a must read for anyone who wants to get a good understanding of social technologies and what they mean. On this anniversary, i wanted to reflect on what our expectations were when we published that work, what has. Charlene li on digital leadership linkedin learning, formerly. See the complete profile on linkedin and discover charlene s. What i like best about groundswellis how authors charlene li and. The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading wordofmouth among your best. Twitter, facebook, blogs, youtube are where customers discuss products and companies, write their own news, and find their own deals selection from groundswell, expanded and revised edition. Corporate executives struggle to harness the power of social technologies. Charlene li and josh bernoff define the groundswell as a social structure in which. Living in a world transformed by social technologies. So states author josh bernoff in his introduction to marketing in the groundswell, which offers vital information that everyone involved in marketing or in communicating with customers needs to know.
So states author josh bernoff in his introduction to marketing in the groundswell, which offers vital information that everyone involved in marketing or in communicating with customers. Shes an expert on digital transformation, leadership, customer experience and the future of work. Winning in a world transformed by social technologies. Li and bernoff define the groundswell as a social structure in which. She is also the coauthor of the critically acclaimed, bestselling book groundswell, which was. Shes the author of six books, including the new york times bestseller, open leadership and coauthor of the critically acclaimed book, groundswell. Since the advent of linkedin, business cards have become less and less useful and this trend will likely continue. For the past two decades, charlene li has been helping people see the future. View charlene lis profile on linkedin, the worlds largest professional. Marketing in the groundswell by charlene li, josh bernoff. She also wrote the new york times bestseller open leadership and coauthored the criticallyacclaimed book, groundswell. Since groundswell was published in april of 2008, two things have happened. Shes the new york times bestselling author of six books, including her newest release,the disruption mindset. Its interesting, but to be honest i dare say that it would be impossible to write a futureproof book about web 2.
View charlene lis profile on linkedin, the worlds largest professional community. Groundswell share and discover knowledge on linkedin. The authors were analysts at forrester research, charlene li and josh bernoff. Here, the authors interpret social media as the groundswell, a spontaneous movement of people using online tools to connect, take charge of their experience, and get what they need information, support, ideas, products, and bargaining power from each other. This research based book will not only identify the emerging components of this shift, but.
Groundswell is a book by forrester research executives charlene li and josh bernoff that focuses on how companies can take advantage of emerging social technologies. Charlene li is a new york times bestselling author and expert on digital transformation. This book provides a roadmap through the landmines and opportunities offered by todays. Even inside companies, your employees are connecting on social. Linkedin influencer charlene li explains how to lead in the digital age. She is also the coauthor of the critically acclaimed, bestselling book groundswell. In groundswell, josh bernoff and charlene li explain how to turn this threat into an opportunity. Charlene is also an entrepreneur, the founder and senior fellow at altimeter, an analyst firm acquired in 2015 by prophet. Everyday low prices and free delivery on eligible orders. I read it in the summer and was very impressed with their process for tapping into the participative web and how it naturally extended the social media framework that weve been building here at communicopia for over two years now. Based on their work with dozens of companies presented in the book, the. Charlene li is a bestselling business author and speaker on leadership. Winning in a world transformed by social technologies for the last couple of months now.
It is a book aimed senior managers in charge of marketing, pr, customer support and to some extent product development at major international companies, who are trying to figure out what to do about. Groundswell by charlene li and josh bernoff social. I was in dallas a few weeks ago and was asked my opinion about groundswell. With these words we launch this blog and invite you into the world of the groundswell, a world weve been helping managers with. Li, charlene and bernoff, josh, harvard business press, 2009. This interview is just over six minutes and i think charlene li does a great job of showing why you should read it, whether chief is in your title or not. The book attempts to explain a shift in the relationship between customers and companies, in which companies are no longer able to control. It was published in 2008 by harvard business press. Charlene li is the author of five books including the new york times bestseller, open leadership and the coauthor of the critically acclaimed book, groundswell.
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